Global Ecommerce & Digital Commerce Leader with 15+ years of experience driving scalable growth across D2C, ecommerce platforms, and global marketplaces in Europe, North America, and Asia. Proven in building high-performing digital commerce operations, leading cross-functional teams, and delivering profitable growth with full P&L ownership.
I specialize in end-to-end ecommerce strategy — from platform optimization and digital performance to marketplace acceleration — combining commercial leadership with strong operational execution. My background spans hybrid 1P + 3P models, international expansion, omnichannel integration, and data-driven growth across complex matrix organizations.
Beyond marketplaces, I have led and scaled D2C ecosystems on platforms such as Salesforce Commerce Cloud, Shopify Plus, and Magento, optimizing customer journeys, conversion, retention, pricing, and profitability. I connect digital marketing, technology, logistics, and analytics into one cohesive growth engine.
Known for transforming digital channels into strategic revenue drivers through AI-driven optimization, forecasting, performance marketing, and operational excellence.
Passionate about building sustainable digital businesses that balance growth, customer experience, and profitability.
Core strengths:
• Ecommerce & Digital Commerce Strategy (D2C + Marketplaces)
• Full P&L Ownership & Commercial Leadership
• Platform Management: Salesforce CC, Shopify Plus, Magento
• Marketplace Acceleration (Amazon, Bol & International Expansion)
• Digital Performance, Retail Media & Paid Growth
• Data-Driven Pricing, Margin & Forecasting Optimization
• Cross-Functional Leadership (Tech, Marketing, Finance, Operations)
• Team Building, Scaling & Agency Management